Be@rbrick is a collectible toy designed and produced
by the Japanese company MediCom Toy Incorporated.
The name is derived from the fact that the figure is
a cartoon-style representation of a bear, and that it
is a variation of MediCom's Kubrick design.
The at sign in the place of the letter a is a visual
device that is a part of the Be@rbrick brand, and
as such, a trademark of MediCom Toy.
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